60% Lower CAC With Paid Social & AI Dashboard — PureForm
A London gym chain with 3 locations had no visibility into which campaigns were driving memberships. We ran paid social campaigns and built a Claude-powered attribution dashboard — cutting their cost-per-member by 60%.
The Challenge
PureForm was running Google Ads and Meta campaigns in isolation with no way to attribute new memberships to specific channels. Budget was being wasted with a £28 cost-per-lead and no single view of what was actually working.
Our Solution
We restructured their Meta and Google Ads campaigns around audience segments specific to each gym location. Simultaneously, we built a Claude-powered attribution dashboard that pulls live data from Meta Ads API, Google Ads API, and their CRM — giving the team a real-time view of cost-per-lead, cost-per-member, and channel ROAS in one place.
Tech Stack
Service
Digital Marketing
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Get in TouchThe Outcomes
Cost per member reduced from £28 to £11 (-60%)
£42K in attributable revenue tracked in first quarter
Real-time dashboard across Meta, Google & CRM data
Budget reallocation increased overall ROAS by 2.3x
“For the first time we could see exactly which campaigns were bringing members through the door. The dashboard changed how we make every budget decision.”
Callum Reid
Co-Founder, PureForm Fitness
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