Marketing, decoded.

Field notes on performance marketing, analytics, and AI, with the data behind every call. Written by the team that runs the campaigns.

Latest

Performance Marketing

The 2026 Performance Marketing Playbook: Cut Wasted Ad Spend with AI and Analytics

A practical 2026 playbook for performance marketers: find where ad budgets leak, build a full-funnel system, and use AI and analytics to cut wasted spend.

22 Jun 20268 min readRead

Performance Marketing

How to Cut Wasted Ad Spend in 2026

A practical audit for performance marketers: the five biggest sources of wasted ad spend in 2026, and a weekly routine to find and stop the leaks.

16 Jun 20267 min read

Analytics

GA4 and Google Ads Attribution: A Practical Guide

How to connect GA4 and Google Ads, pick an attribution model that fits your funnel, and trust your numbers in a privacy-first world.

5 Jun 20268 min read

AI for Marketing Agencies: Where It Helps (and Where It Doesn't)

AI won't replace your agency, but agencies that use it well will replace those that don't. Where AI genuinely helps in 2026, where it doesn't, and how to roll it in.

22 May 20267 min read

Analytics

Spend

Conversions

How to Choose a Marketing Reporting Tool

A buyer's guide for agencies and teams: the criteria that actually matter in a marketing reporting tool, the questions to ask, and build vs buy.

9 May 20266 min read

Analytics

Why Your Startup Needs a Unified Marketing Dashboard in 2026

Most startups are running Google Ads, Meta Ads, and email campaigns but checking each platform separately. Here is why that costs you time and money, and what to do instead.

6 Apr 20266 min read

The numbers

What the data actually says.

87%

of marketers now use generative AI

Salesforce, 2026

~6%

have fully embedded AI into their workflow

Supermetrics, 2026

50%+

of ad impressions are never actually seen

Google

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