AED 2.3M in Sales From Google Ads: NovoProp

A newly launched Dubai real estate brokerage needed to generate qualified buyer leads fast in one of the world's most competitive property markets.

Overview

The challenge

NovoProp had a 90-day window to prove ROI before their marketing budget was reviewed. Their previous agency had run broad Google campaigns with a cost-per-lead of AED 1,200 and poor lead quality. Most contacts weren't serious buyers.

Our solution

We restructured their Google Ads campaigns around high-intent property keywords segmented by community, price range, and buyer type (investor vs end-user). We built dedicated landing pages for each campaign segment with WhatsApp CTA integration. A retargeting layer via Meta re-engaged visitors who hadn't converted within 48 hours.

Tech stack

Google AdsMeta AdsWhatsApp APIGoogle Tag Manager

Service

Digital Marketing

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Results

The outcomes

124 qualified leads generated in first 90 days

AED 2.3M in property sales attributed to campaigns

Google Ads ROAS of 8.4x

Cost per qualified lead reduced by 67%

“We needed quality leads, not just clicks. Krytal's targeting was surgical. Our sales team was speaking to serious buyers from week one.”

Tariq Al Hammadi

CEO, NovoProp

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