AED 2.3M in Sales From Google Ads — NovoProp
A newly launched Dubai real estate brokerage needed to generate qualified buyer leads fast in one of the world's most competitive property markets.
The Challenge
NovoProp had a 90-day window to prove ROI before their marketing budget was reviewed. Their previous agency had run broad Google campaigns with a cost-per-lead of AED 1,200 and poor lead quality — most contacts weren't serious buyers.
Our Solution
We restructured their Google Ads campaigns around high-intent property keywords segmented by community, price range, and buyer type (investor vs end-user). We built dedicated landing pages for each campaign segment with WhatsApp CTA integration. A retargeting layer via Meta re-engaged visitors who hadn't converted within 48 hours.
Tech Stack
Service
Digital Marketing
Need something similar?
Let's discuss how we can deliver results like this for your business.
Get in TouchThe Outcomes
124 qualified leads generated in first 90 days
AED 2.3M in property sales attributed to campaigns
Google Ads ROAS of 8.4x
Cost per qualified lead reduced by 67%
“We needed quality leads, not just clicks. Krytal's targeting was surgical — our sales team was speaking to serious buyers from week one.”
Tariq Al Hammadi
CEO, NovoProp
Explore more work
See other projects we've delivered.