Google Ads reporting.
Google Ads reporting means turning spend, clicks, conversions, and ROAS across Search, Performance Max, Shopping, and YouTube into a clear picture of what is working. The hard part is not the data, it is seeing it next to your other channels without exporting spreadsheets every week.
What to track in Google Ads
What you paid and what it returned, by campaign and channel
Cost per acquisition against your target
Click-through rate and cost per click for efficiency
Revenue attributed to Google Ads
How much of available demand you are capturing
Where Performance Max is actually spending
The trouble with native Google Ads reporting
- It lives in its own dashboard, separate from Meta, TikTok, and your CRM.
- Performance Max hides where budget really goes, so reports need extra digging.
- Sharing means exporting to a slide or sheet, by hand, every reporting cycle.
Better Google Ads reporting with Pulse.
Pulse connects your Google Ads account once, then puts it in a live dashboard next to Google, Meta, TikTok, and Snapchat. No exports, no rebuilding decks, and white-label reports your clients can open without a login.
- Live cross-channel dashboards
- Automated, scheduled reports
- White-label client sharing
- Numbers that reconcile with the source
Google Ads reporting FAQ
What should a Google Ads report include?
At minimum: spend, conversions, CPA, ROAS, and conversion value, broken down by campaign and ideally by channel (Search, PMax, Shopping, YouTube). Add search impression share to see how much demand you are leaving on the table.
How do I report on Google Ads alongside Meta and TikTok?
Native Google Ads reporting only shows Google. To compare channels you need to unify the data in one place. A tool like Pulse pulls Google Ads, Meta, TikTok, and Snapchat into a single cross-channel dashboard automatically.
How often should I report on Google Ads?
Monitor weekly to catch waste early, and send a full report monthly to clients or stakeholders. Automating it means you do the analysis, not the assembly.
More reporting guides
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